The High Times Cannabis Cup is the world’s foremost cannabis festival. Founded in 1988 by Steven Hager, the Cannabis Cup is the world's leading cannabis event and most trusted cannabis strain competition in the industry. The event allows judges from around the world to sample and vote for their favorite cannabis varieties. These judges-at-large decide the Cannabis Cup (overall winner in the cannabis variety competition), best new product, best booth, best glass, etc. A team of VIP judges decides which seed company has grown the best Indica, Sativa and hybrid strain and which company has produced the best. The High Times Cannabis Cup also includes live music, educational seminars and an expo for cannabis-related products from cannabis-oriented businesses.